Connecting with the Audience

Instead of intimidating people, try to appeal to the relationship or—better yet—appeal to people’s intelligence as well.

 

Know How to Connect with the Audience

Persuasive people know when to simply declare what they want, when to reach out and create a relationship, when to appeal to reason and common sense—or when to employ some combination of these strategies (Kipnis and Schmidt 40–46). These three strategies, respectively, can be labeled the power connection, the relationship connection, and the rational connection (Figure 4.3)," (Lannon 53).

Reference:

Lannon, J.M. (2008). Technical Communication, 11th Edition. Pearson Learning Solutions. VitalBook file.